The internationalisation project undertaken by Officine Mingozzi has enabled the company to expand its commercial activities beyond national borders. The project has brought numerous benefits, such as access to new markets and potential customers, diversification of income sources and reduced dependence on the domestic market. The product involved in the internationalisation project is agricultural machinery that performs ‘flame heat treatment’ (known as flame weeding). This is an environmentally friendly weeding method that uses LPG as fuel and offers the advantage of eliminating harmful residues in the soil. The sustainable approach of flame weeding is in line with the growing demand for eco-friendly agricultural practices. International expansion is making the company more resilient to the difficulties caused by the COVID-19 pandemic and is offering an opportunity for growth and expansion. In conclusion, Officine Mingozzi’s internationalisation project has been an encouraging strategy for the company, allowing it to diversify, grow and adapt to global needs arising from a highly precarious and competitive historical context.